Alia Benitez - English 375

As mentioned above, different shades of blue have different connotations.

Dark blue

Trust, dignity, intelligence, and authority; bravery, security, and dedication. A primary example of this color symbolism and association at work is in American law enforcement (police uniforms).

Bright blue

Cleanliness, strength, dependability, coolness; stablity, reliability, and order. This one is connected with corporate identities or technological advancements.

Light (sky) blue

Peace, serenity, ethereal, spiritual, infinity. Often connected to the sky or the heavens. In meditative or spiritual contexts, blue is most consistently affiliated with the Throat Chakra, which is connected to high spirituality, calmness, dependability, health, and healing. In the workplace, the throat chakra is also associated with higher levels of employee loyalty and goal orientation.

Exemplary Websites

Three example websites that incorporate the color blue (and its inherent color symbolism), are:

Turbulent.ca intentionally uses different shades of blue throughout its website, indicating different facets and associations of the color as they describe their mission and products. On their "Projects" page, for instance, viewers land on white text with a light blue background; indicating the dependability of their business, a strong corporate identity, and the infinite possibilities that could arise by partnering with them. As viewers scroll down to view their active projects, the screen changes to display light blue text on a dark blue background, likely indicating the continuous reliability of their projects/products while suggesting inherent intelligence, authority, and dedication in the teams behind them.

Valeria Monis calls herself a "multidisciplinary designer and artist, with an eye for detail and a drill for quality," and from her artistic porcelain collection to her website design, her attention to detail shows. The plates she makes, which combine "the subversive art of Russian criminal tattoos with traditional blue porcelain design" weave together important and influential aspects of Russian art history. Reflecting this, her website is the same dark blue on white that her collection is; suggesting cleanliness, dignity, dedication [to her craft], and the cool touch of porcelain.

Spellverse by the Taproot Wizards utilizes blue in a unique way compared to the previous examples. Rather than indicating a corporate identity or an artistic choice, Spellverse uses blue as a space-like backdrop color, bringing the bright colored stars on their interactive site forward. To that end, the dark blue shade is suggestive of distance and isolation. It could also represent (and subtly encourage) the bravery and diligence of the user to navigate the space and interact with as many of the stars as possible.